For supplement brands, having certified ingredients is an important part of providing customers with high-quality products. An Informed Ingredient certification can help supplement manufacturer market their tested supplement ingredients and showcase their commitment to quality assurance.
Each certified ingredient has its own page on the Informed Ingredient website, including product imagery, regional availability, product capabilities, formulation goals, and tested batches linked to the ingredient's website. This helps provide transparency for supplement brands by allowing them to view all the necessary information about a particular ingredient before deciding whether or not to purchase it.
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In addition to showcasing their commitment to testing supplement ingredients for safety and efficacy, certification from Informed Ingredient also provides credibility for brands that use these certified ingredients in their products. With the Informed Ingredient logo appearing in marketing materials, customers can be confident that the ingredients used are of the highest quality and have been rigorously tested and certified.
By using Informed Ingredient to certify their ingredients, supplement brands can provide customers with a sense of assurance while also boosting their own credibility as a provider of high-quality products. Certified ingredients can help supplement brands stand out in a crowded market and attract more customers.